We have started talking to European distribution players. Why TecDoc? The TecDoc catalogue is the industry standard in the IAM. This is a new experience for us, but we are all set on keeping the momentum going to offer the best-in-class products to our customers! The decision was made last year, and work is still going on. We have created a product range to satisfy different customer segments and built a supply chain for the aftermarket.Īnd now we consider the best way to distribute our products in the aftermarket, taking into account the shift to e-commerce platforms. Therefore, we have started setting up an aftermarket organizational structure and analysing customers needs. These brake discs are currently offered only by the OEMs themselves. This is driven by the fact that no one else in the aftermarket today offers OE-identical brake discs for many high-performance applications. We have recognised a demand in the market to which we can cater – we regularly get direct calls from customers who want to buy parts directly from us. We have embarked on the aftermarket journey. Matthias Reckziegel, Key Account Manager SHW Staying in close dialogue with the customer yields valuable insights for further product development and product performance. Successfully delivering aftermarket services requires nurturing customer relationships and a deep understanding of customer needs.
And finally, it is about the customer: The presence in the IAM increases customer loyalty. Vehicle maintenance is required regardless of OE production volumes. It is about stability: Demand for aftermarket products, despite seasonalities, can contribute to more stable utilisation of production capacities considering the increasing volatility in the OEM world. We will work on it continuously in parallel with our ongoing OE business activities. It is about growth: We consider the independent aftermarket to be an important growth segment for SHW. Under the new SHW Performance brand, a product range identical to the one for OEMs is being introduced to the international IAM, focusing on lightweight compound brake discs for the European and the US market. Why IAM? Until now, SHW has operated exclusively as an OE manufacturer. His main priorities are to establish SHW Performance as a new brand in the IAM, expand its portfolio in the high-performance segment, and address aftermarket customers’ needs in the OE-driven SHW organization. He sees the focus on the independent aftermarket in Europe and the USA. We spoke with Matthias Reckziegel, Key Account Manager for SHW, about SHW’s aftermarket ambitions and how an industry standard like TecDoc supports them. SHW delivers parts for cars like the Porsche 911 GT3, BMW M models and Audi RS models, including the R8 with the wave disc SHW developed. With the newly launched aftermarket brand SHW Performance, SHW is now present in the TecDoc catalogue with more than 290 brake disc types for the high-performance segment. These lightweight composite brake discs set the industry standard in terms of weight and performance. The special division SHW Brake Systems develops and manufactures high-performance brake discs. SHW is a global leader with a turnover of 393 million euros in 2020. SHW serves manufacturers of automobiles, commercial vehicles, agricultural machines, and construction machines, as well as other automotive suppliers. In this interview, Matthias Reckziegel, Key Account Manager at SHW, talks about their aftermarket ambitions and how an industry standard like TecDoc supports them.Īs a traditional German industrial company, SHW has built a prestigious reputation in three business areas: pumps & engine components, powder metallurgy and brake discs. SHW has become a TecDoc data supplier and now presents its more than 290 high-performance brake discs in the TecDoc Catalogue. SHW, PIONEER OF VENTILATED BRAKE DISCS, JOINS TECDOC AS NEW DATA SUPPLIER
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